The WHL has hired TurnkeyZRG, an executive search firm based in Haddonfield, N.J., to lead its hunt for a new commissioner.
Ron Robison, who is heading into his 24th season as the WHL commissioner, 
announced on June 22 that he will retire after the 2023-24 season.
According to TurnkeyZRG’s website, it has “deep practitioner experience and more functional specialization than any other firm . . . We deliver a turnkey, 360-degree view of each candidate in a tech-driven candidate portal. Our candidate ranking system and interview feedback tools are second to none.”
If you are wanting to sit at the commissioner’s desk, you will, according to the firm’s job description,“need the following skills attributes and experience . . .
“Board -Level Experience
“Corporate Partnership Success
“Diplomacy/Conflict Resolution
“Go Getter/Relentless Energy & Motor
“Leader/Innovator/Challenge the Status Quo
“Marketing & Sales Orientation
“Persuasive People Skills/Master Communicator
“Revenue Growth Track Record
“Sports or Entertainment Business Experience.”
In a presentation that runs to more than 2,200 words, TurnkeyZRG says the successful candidate “will be responsible for the overall management of an effective and efficient organization that exceeds the expectations of the Board. The Commissioner shall be a visionary, but even more importantly, be a real ‘closer’ who can not only dream big, but also make things happen and bring deals to fruition. The Commissioner shall be THE revenue-oriented sales machine in the League and the sport.”
After that, the job description is split into five parts — Duties and Responsibilities; Marketing and Communications; Strategic Planning, Business Plan Development and Execution; Organizational Capability, Leadership and Values; and Competition, Governance and Stakeholder Management.
Those five parts are littered with business-related jargon, such as “identify and develop new revenue streams to enhance the commercial growth of the league . . .” and “oversee the development and implementation of a revenue strategy . . .” and “lead the League’s commercial efforts to drive all revenue-related activity . . .” and “maintain focus on maximizing profitability and creating new revenue opportunities . . .” and “serve as the strategist and consultant to each Club in the development of overall commercial and revenue strategy at the consumer and local level . . .” and “execute brand and retail/revenue-driving marketing strategies that measurably achieve revenue, attendance and audience targets, and maximize profit margins . . .” and “work with the Executive Committee and assume leadership in the development of the strategic direction of the WHL, addressing key issues such as revenue growth and optimization” and “now how to create/enhance/protect franchise values; increasing the value of all Clubs.”
There is little in the job description that deals with the WHL’s on-ice product, except for a couple of items under Competition, Governance and Stakeholder Management.
The commissioner, it reads, will “oversee the development and implementation of a competition strategy that will optimize the WHL’s showcasing and delivery of the highest quality of hockey possible.”
The commissioner also will “lead the League staff’s operations and competition staff to ensure high quality, fair and balanced competition is maintained, including: Player allocation, contracting, compensation, and welfare policies; Refereeing, rule review and development, and enforcement; and adjudication of disputes (including team penalties where required).”
The job description concludes with two sections headlined Required Qualifications and Preferred Qualifications.
The former includes seven items like “experience participating on a board and/or managing a board; or if not in a Board setting, experience with conflict resolution and finding solutions in a multi-stakeholder environment” and “extensive experience within revenue-driving executive leadership including sponsorship revenue generation, media rights negotiation and senior level management of commercial partner relationships” and “an understanding of new media platforms, digital content and online streaming trends.”
The latter includes 10 items, such as “competitive edge with strong commercial capability” and “ability to successfully manage multiple large-scale projects and numerous high-level commercial relationships simultaneously” and “ability to develop a positive culture . . . ability to deal with a high level of public scrutiny.”
TurnkeyZRG notes “All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, pregnancy, race, color, religion, national origin, disability, genetic information, marital or partnership status, military or veteran status, age, or any other characteristic protected by applicable law. TurnkeyZRG is an equal opportunity employer and workplace, and we encourage applicants of all backgrounds and communities to apply.”
The entire job description is right here.
The Everett Silvertips have acquired F Caden Brown, 18, from the Prince George Cougars for F Oren Shtrom, who will turn 19 on Sept. 28, and two WHL draft picks — a second-rounder in 2024 and a fifth in 2026. . . . Brown, who is from Prince George, had 18 goals and 15 assists in 66 games as a sophomore last season, then added three goals and four assists in 10 playoff games. As a freshman in 2021-22, Brown had seven goals and nine assists in 67 games. . . . The Cougars selected him with the 17th overall pick in the 2020 draft. . . . Shtrom, from Gilbert, Ariz., split 24 games between the Medicine Hat Tigers and the Silvertips, scoring twice and adding seven assists. In the two previous seasons, he totalled 14 goals and 19 assists in 82 games with the Tigers.
For more than 20 years, the CHL had Canadian Controlled Media Communications (CCMC) handle the sponsorship end of its business. That relationship has ended with the decision by CCMC to shut down. The result is that the CHL announced on Wednesday that it has brought “corporate sponsorship and media sales in-house.” . . . The CHL is the umbrella organization under which the OHL, QMJHL and WHL operate. . . . Ryan Hudecki, who spent 18 years with CCMC, has been hired to fill the newly created position as the CHL’s vice-president of sponsorships. . . . As well, each of the three leagues will have its own sales representative, with Alysia Olsen the WHL’s regional sales director. . . . There’s more on this story right here.
Headline at The Beaverton: ‘See No Covid, Hear No Covid’ strategy working about as well as expected.
The Lethbridge Hurricanes have acquired F Kooper Gizowski, 18, from the Spokane Chiefs for a fourth-round selection in the WHL’s 2026 draft. . . . Lethbridge also acquired a seventh-round pick in the 2026 draft in the exchange. . . . In 112 regular-season games with the Chiefs, Gizowski totalled 15 goals and 19 assists. . . . From Edmonton, he was a second-round pick by the Chiefs in the 2020 draft. . . . According to the Chiefs’ news release, they now hold 19 selections in the first four rounds of the next three WHL drafts.
F Fischer O’Brien, 20, who cleared WHL waivers after being released by the Prince George Cougars, will be joining the BCHL’s Alberni Valley Bulldogs. Fischer, a Prince George native, had 26 points, five of them goals, in 137 regular-season games over three seasons with the Cougars. The Bulldogs acquired his BCHL rights from the Penticton Vees for future considerations.
THINKING OUT LOUD — How smoky was it in my neck of the woods on Wednesday? It was so smoky that the birds couldn’t see our sidewalk so it’s as clean as it was when I washed it on Tuesday. . . . I’m sure you are aware that the hockey season begins on Friday. That’s when QMJHL teams open camps. . . . BTW, I won’t be applying to be the next commissioner of the WHL. If you read the job description, the successful candidate just may be able to negotiate peace in the Middle East. . . . There still are two WHL teams — the Lethbridge Hurricanes and Vancouver Giants — without head coaches, and James Patrick, who had such a good run with the Kootenay/Winnipeg Ice, remains a free agent. Just saying!
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6A Providence Building
1081 Burrard Street
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Tel: 604-806-9027
Toll free: 1-877-922-9822
Fax: 604-806-9873
Email: donornurse@providencehealth.bc.ca
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Gordon and Leslie Diamond Health Care Centre
Level 5, 2775 Laurel Street
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TAKING NOTE 