JULY 28, 1996, SPORTS
Copyright 1996/THE TIMES MIRROR COMPANY
Jim Murray
Plenty of Bread In NBA’s Circus
You know, it was not too long ago — I’m old enough to remember — when, if you were seven feet tall, the best you could do with your life was join the circus. Or get a fur hat and open cab doors for rich folk outside a New York hotel. Now you get $17 million a year and all the Rolls-Royces you need. People open cab doors for you.
And you get it while you’re young and can enjoy it. It’s not as though you have to work your way up the business ladder or plug away at Wall Street as J.P. Morgan had to do. You
don’t have to invent the elevator or electric light. All you have to do is post up, whatever that means.
I can remember when if you were seven feet, you couldn’t play basketball. For one thing, you had to bounce the ball on the floor if you went to the basket, and seven-footers were too slow and too clumsy to do that. Today, you can go to the basket like a guy running for a bus and everybody scatters out of your way. Also, seven-footers aren’t pituitary freaks anymore. They’re perfectly proportioned.
Dr. James Naismith invented basketball precisely so you couldn’t carry the ball like a fullback. He wanted a sport in which brute strength didn’t count so much as finesse and grace.
You think Naismith ever envisaged the dunk shot? You think he ever envisaged anyone signing a $120-milliion contract to play his game?
Of course, it’s the oldest con in the world, as old as the Roman Empire. Juvenal first called attention to it in the 1st century A.D. when he wrote, “Two things only the people require — bread and circuses.” The Roman emperors gave it to them. Chariot races, Christians vs. lions. Only, the best the Christians could get was their freedom; the best the lions could get was a Christian for lunch.
Nothing changes. To keep the citizenry from becoming mutinous, you give them the circus — something that lets them paint their faces blue or red and jab their forefingers in the air and scream “We’re No. 1!” on television. Nero would have understood.
You think basketball fans aren’t high-fiving each other over the capture of Shaquille O’Neal by the Lakers? Get real.
You think the public cares what Shaq cost? They think it’s somebody else’s money. Television’s, maybe.
It isn’t. It’s their money. Even if they don’t pay the $600 per game for the courtside seats, they pay for the dunk shots, the sky-hooks, the fast breaks. “Free TV” is an oxymoron. Every time you buy a Ford or Toyota or can of Pepsi or pair of Nikes, you’re paying for what they sponsor. The cost of the ad is factored in the cost of the car. You’re paying for your circuses.
Sometimes it’s difficult for us old-timers to comprehend what’s happening in the counting houses of sports these days.
I’m also old enough to remember when Bob Short first brought the Lakers to Los Angeles. They were going broke in Minneapolis, where the games were played in relative privacy.
They didn’t exactly have SRO, either. Basketball was far from a sports-page staple. Baseball was America’s sport of choice. Football. Boxing. The highest salary in the NBA those days was $19,000 a year. Plumbers did better.
I went to a playoff game once — a playoff game! — at which there were 2,800 paying customers.
All that changed. I helped. I had the sport almost to myself. And what a sport! Bill Russell, Bob Cousy, Jerry West, Elgin Baylor, Wilt Chamberlain. The Big O. I was like a kid in a candy store. I traveled with the Lakers. What a cast of characters! They almost wrote themselves.
But modesty dictates I must confess it was Chick Hearn who did the most to make the Lakers household names in L.A. First on radio, then on TV. Television was slow to pick up on the sport, but basketball, like football, was uniquely suited to the TV screen, a rectangular sport with a large ball.
The pro game didn’t even have a radio contract at first. Teams played league games in places like Sheboygan, Morgantown, Peoria. A league game was a prologue to a Harlem Globetrotters exhibition. The Globies drew the people, not the Knicks or Lakers.
The graph grew. Smart entrepreneurial owners such as Jack Kent Cooke moved in. Jack knew what sold tickets — stars. The Lakers had an Academy Award lineup. What they didn’t have was the clincher — the big man in the pivot. Jack twisted arms till he wound up with Wilt Chamberlain. When Wilt left, Cooke angled to get Kareem Abdul-Jabbar. Jack didn’t want playmakers, point guards, sixth men. Jack wanted the marquee players, guys nicknamed “Magic.”
Now, Jerry Buss has joined the owners’ wing of the Hall of Fame. He has done what Cooke did, brought the Big Man to town, put the team on Page 1 again.
The circus is in place; the bread is somebody else’s problem.
Will O’Neal be a tumble-down Shaq? Or are Michael, Olajuwon, the Admiral Robinson, Patrick Ewing ready to yield their positions?
Is even a championship circus worth that kind of bread? Do you know how much $120,000,000 comes out to? Well, if you spent $1,000 a day for the next 300 years you’d still have almost $11 million left.
But there’s only one Shaq. And Buzzie Bavasi, the baseball man, said it best. “You don’t mind giving all those millions to a Babe Ruth. But where does it say you have to give $34 million to a second baseman hitting .230?”
Exactly. It’s the other guys on the coattails who boggle the mind. Chris Childs is getting $24 million for six years? Who, pray tell, is Chris Childs? Antonio Davis is getting $38.5 million for seven years? I wouldn’t know Antonio Davis from Bette. Dale Davis is getting $42 million for seven years. Allan Houston is getting $56 million for seven years. He played for Detroit last season, in case you didn’t know.
Don MacLean is getting $12 million for four years and you almost feel like taking up a collection for him. Alonzo Mourning is to get $112 million for seven years. Gary Payton gets $85 million and nobody ever called him “Mr. Clutch” or “The Big G.”
I’m always happy to see a kid move up in the world. But I can’t help but feel sorry for all those earlier-day giants who had to bend crowbars or tear telephone books or sit in the sideshow with the bearded lady or the tattooed man to earn a living. One sure thing: Dennis Rodman could handle it either way. And bite the heads off chickens if you wanted.
Reprinted with the permission of the Los Angeles Times
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Dyck replaces Jason McKee, who was fired by incoming general manager Barclay Parneta on June 15. . . . McKee had been the head coach for two seasons. . . . Deck, 49, is familiar with the Giants organization. He was an assistant coach for three seasons (2002-05), then scouted for them and worked as their director of player development (2010-12). His coaching career includes four seasons (2006-09) as head coach of the Lethbridge Hurricanes. . . . He also has coached with the Medicine Hat Tigers. . . . He has been coaching minor hockey in Lethbridge of late. Last season, he took the midget AAA Hurricanes to a league championship. In 2015-16, he coached the bantam AAA Golden Hawks, including Giants D Bowen Byram, to a league title. . . . A defenceman in his playing days, he skated for the Calgary Wranglers, Brandon Wheat Kings and Regina Pats during a four-season (1985-89) career. . . . Steve Ewen of Postmedia has more
Paddock moving away from the coaching game to focus on being the club’s general manager. Struch, who has been with the Pats through four seasons, had been the assistant GM and assistant coach. Now he has assistant GM and head coach. . . . When the Queen City Sports and Entertainment Group purchased the Pats in 2014, Struch was a finalist for the coaching job that went to Paddock. . . . Brad Herauf will remain on staff as Struch’s lead assistant coach. . . . Paddock, Struch and Herauf signed four-year extensions in January. . . . Struch joined the Pats after eight seasons with the Saskatoon Blades, the last one as head coach. He was fired following the 2013-14 season when he got caught up in an ownership change. . . . Greg Harder of the Regina Leader-Post has more 
coach today. Dyck, 49, will take over from Jason McKee, who was fired by incoming general manager Barclay Parneta on June 15. At the time, Parent said he wanted a head coach “I’m more familiar with.” . . . In 2002-03, Parneta was scouting for the Giants, while Dyck was an assistant coach. . . . Steve Ewen of Postmedia has more on the story
hockey operations and head coach. Brockman takes over from Manny Viveiros, who guided the Broncos to the WHL championship in May, in his second season in Swift Current, then joined the NHL’s Edmonton Oilers as an assistant coach. . . . Brockman spent the past four seasons with the Saskatoon Blades, the last two as head coach. He was fired when the 2017-18 season ended. Before joining the Blades, Brockman spent 17 seasons with the SJHL’s Humboldt Broncos. He is a four-time winner of the SJHL’s coach-of-the-year award.
head coach of the Edmonton Oil Kings. His signing was announced on Wednesday. Lauer replaces Steve Hamilton, who was fired on May 28. Hamilton had been on the Edmonton coaching staff for eight seasons, the last eight as head coach. . . . Lauer, 51, is a former WHL player and coach. He played three seasons (1983-86) for the Regina Pats, before going on to a pro career that ended after the 2001-02 season. His NHL career comprised 323 regular-season and 34 playoff games. . . . He spent five seasons (2002-07) as an assistant coach with the Kootenay Ice and has NHL coaching experience with the Ottawa Senators, Anaheim Ducks and Tampa Bay Lightning. For the past three seasons, he was an assistant coach with the Tampa Bay Lightning. . . . 
boards and glass. The Warriors announced Wednesday that they will share the $446,313 cost with the DFFH (Downtown Facility and Field House). . . . “This new CrystalPlex dasher board system is in the best interest of player safety and will benefit not only our WHL players, but all users of the facility,” Alan Millar, the Warriors’ general manager, said in a news release. . . . The upgrades are scheduled to be finished in time for the 2018-19 season.
Wednesday that Evan Richardson, their play-by-play voice, and analyst Andy Kemper have stepped aside, both of them citing a desire to spend more time with family. . . . Richardson spent one season calling Winterhawks’ games. He has decided to return to his hometown of Toronto. . . . Kemper began his broadcasting career in 2004, alongside the legendary Dean (Scooter) Vrooman. He will continue to be part of the Winterhawks organization as the team historian.
me last week, stating his wife is unable to continue to work her current job in Alaska while moving to Calgary as originally planned. As a father to two young girls he does not want to live apart from his family again this (season). We respect this decision, supporting that family comes first and wish Dallas all the best in the future.”
coach Mike Williamson won’t be returning.
Kamloops Blazers, if he hasn’t already.”
sat around a fire at a home near Cochrane, Alta., on June 15.
conditional fifth-round selection in the 2019 WHL bantam draft. . . . Russell, from Surrey, B.C., was a sixth-round pick by the Ice in the 2015 bantam draft. . . . Last season, he had one goal and six assists in 41 games. He played most of the previous season with the Valley West Hawks of the B.C. Major Midget Hockey League, but got into five games with the Ice, going pointless.
seasons, now is the team’s director of player personnel. He replaces Carter Sears, who isn’t returning after one season with the Tigers. . . . Fox, who is from Calgary, joined the Tigers from the AJHL’s Okotoks Oilers, where he had been assistant GM and associate coach. . . .
player personnel on Oct. 5. Before joining the Tigers, he spent five seasons as a pro scout with the NHL’s Winnipeg Jets. He also worked as the Red Deer Rebels’ head scout for 13 seasons, and also has been a scouting consultant with the Kootenay Ice.
four as head scout.
bantam draft in exchange.
tickets for 2018-19, including 500 that were purchased in the past week as the club held its annual ‘Seat Moving Day’ at the Keystone Centre. According to a news release from the team: “This year’s sales numbers are well ahead of last year and represent the second-highest number of early-bird season-tickets in the past seven years.” The news release didn’t include any figures to back up those statements. . . . Last season, the Wheat Kings sold around 2,500 season-tickets and had an announced average attendance of 3,858.
whose contract wasn’t renewed after last season. Harkins had been the GM for four seasons. . . . Lamb, a native of Ponteix, Sask., spent seven seasons (2009-16) as the general manager and head coach of the Swift Current Broncos. . . . He left to join the NHL-Arizona Coyotes organization and spent 2016-17 as the head coach of the AHL’s Tucson Roadrunners. However, he was dismissed after one season. . . . Lamb got into coaching as an assistant with the Edmonton Oilers in 2001-02, then spent six seasons as an assistant with the Dallas Stars. . . . Eric Brewer, one of the Cougars’ owners, was a defenceman with the Oilers when Lamb coached there. Cougars head coach Richard Matvichuk was a defenceman with Dallas when Lamb was on its coaching staff. . . . According to the Prince George Citizen, Matvichuk is starting the last season of a three-year contract as the Cougars’ head coach, while associate coach Steve O’Rourke has two seasons left on a deal. Assistant coach Shawn Chambers’ contract expired on May 31 and there has been no word as to whether he has been extended. Last week, the Cougars hired Taylor Dakers as the organization’s first full-time goaltending coach.
although he has been taken off dialysis. F Jordy Bellerive and F Matt Alfaro also are in Calgary’s Foothills Health Centre.
Spokane Chiefs. Deadmarsh, 43, joined the Chiefs prior to last season and worked under head coach Dan Lambert. . . . Deadmarsh played 567 NHL games, split among the Quebec Nordiques, Colorado Avalanche and Los Angeles Kings. Deadmarsh won a Stanley Cup with the 1995-96 Avalanche. . . . He also worked as an assistant coach with Colorado (2009-12). . . . Before going on to a pro career, Deadmarsh played four seasons (1991-95) with the WHL’s Portland Winter Hawks.